Do we look to the far east to get a glimpse into the future? A 50% growth in online grocery shopping is staggering and with the only small growth of supermarket sales it proves one thing.....the change is here.
However, It may be ultimately the quality of product that changes food shopping habits. People want a all around service that they can relate to and now get the cheapest easiest product they can find.
Tech is at the heart of it all.
Online grocery sales in China over the past few years rose nearly 50 percent, while hypermarket and supermarket sales rose only 6.7 percent.